Marketing

Intelligent Virtual Assistants and AI Chatbots
for Marketing

Customers are online 24/7 so they expect you to be.  Customer expectations are increasing and they are growing accustomed to getting prompt responses, whether via the website, on the phone, or through social channels. They also wanted to feel listened to and expect every interaction with your organisation to embody your brand values. Achieving this balance is a challenge.

 

The latest AI Chatbots and Intelligent Virtual Assistants (IVAs) specifically designed for marketing, supported by a service automation platform, are finally offering potential customers the service they expect.  At the same time offering a consistent brand message on whatever channel they chose to interact with you on.

Your customised intelligent virtual assistant can utilize branding, images, colour palettes and tone of voice that all represent your brand.  Visual elements create rhythm, making the conversation more relaxed and natural, and avatars can give your brand a more human face and make customers feel more comfortable talking to a chatbot or virtual assistant.

Phone 3.png

How will you differentiate your brand when over 50% of first contact with your audience will be automated?

Intelligent Virtual Assistants are so much more than a chatbot

Automated services, utilizing Intelligent Virtual Assistants, can be delivered through a range of media such as telephony, web, email, SMS, Social Media, smart speakers, kiosks/video screens.  They can also be delivered through existing digital portals and within apps.  Providing a reliable, consistent brand ambassador 24 hours a day 7 days a week.

converse360's Assist-Me Automation platform enables you to build a process once, tweak the flows for messaging, speech and visual and then you can publish to your channels of choice. 

 

Benefits for your customers and your marketing team include:

  • No more queuing for customers who want instant responses

  • Triaging of calls and directing to information already exists on the website such as product information, case studies and FAQs

  • Help to segment traffic and qualify leads

  • Nurture leads and upsell other products or services

  • Schedule meetings

  • Place orders

  • Directing to customer services when necessary

  • Tracking orders

 

Organizations can use Intelligent Virtual Assistants to automate specific processes leaving live advisors for other tasks or enquiries. Chatbots can give users the option to engage when they are browsing a website without being intrusive.  Proactive monitoring detects when customers are getting frustrated or need further assistance, and the system will automatically offer a transfer to a Sales or Customer Services Advisor. 

Use cases for Marketing Chatbots, Intelligent Virtual Assistants and Service Automation

Diamond 1.png

QUALIFY LEADS

Collect basic details such as business requirements, company size and industry. Ask additional qualifying questions

Diamond 2.png

NEWSLETTER SIGN UP

Encourage first time visitors to sign up for more information or returning customers to request a demo

Diamond 3.png

NURTURE AND UPSELL

Move prospects down the sales funnel.  Offer free trials, suggest new products and upgrades.  Transfer to sales advisor

Diamond 4.png

QUOTATIONS

Capture information, look-up details and provide automated responses

Bulb.png
Diamond 5.png

ENQUIRY TRIAGING

Assist callers to check things themselves, self-diagnose issues and share video or images

Diamond 6.png
Diamond 7.png

APPOINTMENTS/MEETINGS

Automate the set up, amending or cancelling of appointments, with integrations to Calendars and CRM

Diamond 8.png

INTERACTIVE SURVEYS

Request feedback in numerous ways and make it simple for customers to rant or rave about your service

FAQs & SIGNPOSTING

Answer common questions and provide links to more detailed information, web pages, documents and collateral

Fast-track your marketing
service automation journey

Create, build, edit, view, and test your process and workflows within days

We have simplified the process, fast tracking the set-up and reducing costs. Below is an example processs for introducing automated webchat, such as a Chatbot or Intelligent Virtual Assistant, and be able to start testing in a day! 

1

The no-code portal makes designing your chat client easy. Add your logo, customise your colours, fonts, buttons, icons, pop-ups and design greeting messages to represent your company's brand.

2

Hundreds of sample FAQs and workflow templates to choose from.  Or create and edit your own with our no-code/low-code portal. See these example flows which are easily edited.

3

Use our standard connectors into CRM systems or our low-code Integration Designer to connect your workflows to enterprise data and CRM systems.

4

Use staff and friendly customers to test workflows on the web pages and get feedback.  In processes that use speech, different staff members can call into the test number and speak with the service and ensure it understands all words, phrases and dialects and retune as necessary.

5

Update your website and apply changes to your telephony system with a simple line of code.  

See our Intelligent Virtual Assistant in action in a housing environment, including workflows.  Discover how you can seamlessly blend automated responses with live agent hand-off including context and transcripts.

You can also request a personalized live demo where we can show you the most relevant features and functionalities based on your business sector and individual requirements.